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Suntory Global Spirits wanted to boost retail sales and drive trial of Maker’s Mark during the holiday season.
Snipp leveraged its receipt processing capabilities to power a sweepstakes program for Suntory Global Spirits. Consumers who purchased one bottle of Maker’s Mark 101 could upload their receipt on an age-gated website https://www.makersmark101getaway.com/ for an entry to the sweeps. Successful entries were entered for a chance to win a trip to a destination of their choosing from a curated list of iconic destinations.
Snipp Solutions: Sweepstakes Management, Receipt Processing