Nestle was looking to drive sales and awareness for their San Pellegrino brand, and develop a promotion that would align with a cooking from home theme. They needed a partner who could manage the program end to end including receipt validation, host the microsite, registration, and sweepstakes administration.
Snipp developed a purchase-based sweepstakes leveraging our receipt processing platform where consumers who purchased any qualifying San Pellegrino products upload a photo of their receipt for a chance to win 1 of 10 exclusive virtual cooking experiences. Receipt submission is enabled by website DinewithSPellegrino.sanpellegrino.com (English) SoupezAvecSPellegrino.sanpellegrino.com (French), MMS - text PELLEGRINO (English) SPELLEGRINO (French) to 811811 or e-mail to submit@DinewithSPellegrino.sanpellegrino.com. Snipp managed all aspects of the sweepstakes and integrated directly into Nestles CRM to capture first party data and valuable consumer information.