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WK Kellogg Co wanted to run a sweepstakes with a receipt upload component to help drive in-store sales of their cereals and incentivize consumers to participate for a chance to win a grand prize or daily prizes.
Snipp developed a purchased based sweepstakes program leveraging our receipt processing solution for tracking entries and passing on valid entries t for prize execution. Consumers who purchased two or more participating cereal products could upload their receipt at https://www.wknobakefun.com/ and receive a sweeps entry, with a limit of five entries per day and up to twenty-five entries for the promotion period. Prizing included 150 daily branded prizes awarded over 20 days, and 50 KitchenAid Stand Mixers as the grand prize.
Snipp Solutions: Sweepstakes Management, Receipt Processing