The National Mango Board launched The Ultimate Mango Matchday Sweepstakes to drive mango sales and position the fruit as a go‑to option for snacking and recipe creation during World Cup watch parties.
Consumers could participate by purchasing at least $5 worth of mangos and uploading a valid receipt through the promotional website https://www.mango.org/soccer/ to earn an entry into the sweepstakes. A mail‑in, no‑purchase entry option was also available. Participants were entered for a chance to win a range of soccer‑themed prizes, including electronics, gift cards, and a grand prize watch party setup featuring a new TV, sound system, and party essentials.
The promotion tapped into fans' enthusiasm for soccer, using purchase-based entries and soccer-themed prizes to drive engagement and connect mangos with matchday occasions.
Snipp Solutions: Receipt Processing, Sweepstakes Management