Ferrera Candy wanted to drive trial and sales of Trolli leveraging their annual Gaming partnership with a sweepstakes.
Snipp created a purchase-based sweepstakes program where consumers uploaded their purchase receipts at a Snipp-built microsite https://www.trolli.com/Elgato for a chance to win. Each product purchased earned the consumer 1 entry, with a maximum of 5 entries per day and 25 total throughout the program period. The grand prize included an ultimate Elgato gaming package valued at $7,500 for the winner and two friends.
Snipp Solutions: Sweepstakes Management, Receipt Processing