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Sweepstakes Program to Drive Trial and Sales for WK Kellogg Co Kashi
WK Kellogg Co wanted to drive trial, sales and velocity by encouraging consumers to 'Exchange' their old habits and brand choices and make the switch to Kashi.
Snipp built a sweepstakes program where consumers can post why they are "exchanging" their habits on social media and become mini-brand ambassadors. The supporting agency will reach out to consumers based on their social post with a unique code that they can take to a Snipp hosted microsite https://www.thekashiexchange.com/ to enter, select what Kashi GO breakfast cereal flavor they want, for a chance to receive a specially printed product pack.
Snipp Solutions: Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
