Promise Gluten Free launched a Canadian promotion designed to drive product trial and consumer engagement through a wellness-themed contest experience.
Consumers who purchased qualifying Promise Gluten Free products could register through the promotional website EN: https://www.winwithpromise.ca FR: https://www.gagneravecpromise.ca/ and upload a valid receipt to enter for a chance to win the $25,000 Canadian Wellness Adventure Grand Prize, with $200 spa gift cards and Promise hampers awarded weekly throughout the promotion. Participants also received a $1 digital coupon with their first approved receipt, redeemable toward a future Promise Gluten Free purchase.
Available in both English and French across Canada, the campaign paired wellness-focused prizes with a purchase-based participation journey, encouraging product trial, repeat purchase, and ongoing engagement with the Promise Gluten Free brand.
Snipp Solutions: Sweepstakes Management, Receipt Processing