WK Kellogg Co. partnered with Wonka to launch a limited-edition Cocoa Loops cereal through an immersive, purchase-based sweepstakes designed to drive trial and build excitement around the launch.
Consumers could purchase qualifying Cocoa Loops products, upload their receipt, and earn sweepstakes entries for the chance to win a grand prize trip to Netflix House Las Vegas or a year's supply of cereal, with a mail-in, no-purchase method of entry also available.
Snipp supported the program through receipt validation, sweepstakes administration, and custom creative services. Drawing inspiration from the Cocoa Loops and Wonka brand worlds, Snipp designed a highly visual digital experience https://wkkelloggwonka.com/ featuring custom-created cinematic scenes and an animated Golden Ticket reveal that transformed the receipt upload moment into part of the adventure.
The program elevated a straightforward purchase-and-upload mechanic through entertainment-driven storytelling and custom digital creative, extending the excitement of the Cocoa Loops x Wonka collaboration beyond the cereal aisle.
Snipp Solutions: Receipt Processing, Sweepstakes Management