Mondelēz Canada partnered with Snipp to launch the Mondelēz Spring Music Contest, a national activation designed to spark excitement around Sour Patch Kids and engage Gen Z consumers across Canada. With music as the cultural anchor, the program created a high‑energy moment to amplify the launch of Sour Patch Kids Glow Ups and reinforce the brand’s place in youth culture.
Snipp developed a dual language, responsive microsite for a purchase-based sweepstakes, where consumers could register at En: https://www.spkmusiccontest.ca/ Fr: https://concoursmusiquespk.ca/ and enter a qualifying Sour Patch Kids UPC for a chance to win one of four $10,000 toward the ultimate festival experience. A mail-in AMOE option ensured broad accessibility.
Snipp managed the promotion end‑to‑end, including microsite development, sweepstakes administration, legal, hosting, and analytics. With a culturally relevant prize and a frictionless entry flow, the program delivered an engaging activation that supported retail conversion and boosted brand relevance among young audiences.
Snipp Solutions: Receipt Processing, Sweepstakes Management