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Jim Beam wanted to drive consumer engagement leveraging their sports partnerships and wanted to reward their consumers with an engaging promotion.
Snipp created a sweepstakes program where consumers from California could register online at http://www.jimbeamsailingwithsergio.com/ to enter for a chance to win a sailing experience for 2 with former San Francisco Giants pitcher, Sergio Romo on the Jim Beam Sailboat. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process.
Snipp Solutions: Sweepstakes Management