KitKat® launched a national promotion to leverage its NHL partnership and build excitement around the 2026 NHL Heritage Classic in Winnipeg.
Consumers who purchased qualifying KitKat® products could register through the promotional website English: https://www.madewithnestle.ca/kit-kat/NHL-Heritage-Classic.html French: https://www.faitavecnestle.ca/kit-kat/LNH-Heritage-Classique.html and upload a valid receipt to earn an entry into the sweepstakes for a chance to win a trip to the 2026 NHL Heritage Classic. A digital no-purchase method of entry was also available, providing an alternative participation path. Eligible participants could earn up to the program entry limits regardless of entry method.
Available in both English and French, the promotion paired a major Canadian sporting event with a simple participation journey, helping KitKat® drive sales while celebrating its connection to hockey fans across the country.
Snipp Solutions: Receipt Processing, Sweepstakes Management