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Nestle Purina aimed to drive unit velocity for Friskies wet food variety packs during the key Q4 sales period.
Snipp created a sweepstakes program where consumers can simply resister for their first entry and make qualifying purchases of Friskies wet food variety packs and upload a picture of their receipt at https://friskiesgiveaway.com/Home for additional chances to win. The bigger the variety pack, the more entries they earn. Consumers also receive a free entry daily for logging in. Each qualifying purchase earns entries into both weekly and grand prize drawings. Prizes include weekly prizes such as coolers, cat carriers, and Bluetooth speakers, as well as a grand prize of $25,000.
Snipp Solutions: Sweepstakes Management, Receipt Processing,