Conagra aimed to drive sales of the Orville Redenbacher brand and leverage their Disney partnership tied to the upcoming Star Wars release.
The brand wanted a simple, engaging way for fans to participate using Orville product UPCs, while supporting both English and French‑speaking consumers across Canada. Snipp developed a dual‑language, purchase‑based sweepstakes with the Snipp Sweepstakes Administration platform where consumers registered on the microsite En: https://www.orvillecontest.ca Fr: https://www.concoursorville.ca and entered a valid UPC code for a chance to win. Snipp managed the microsite experience, UPC validation, entry logic, and secure consumer registration, ensuring a seamless and compliant sweepstakes journey for fans nationwide.
Snipp Solutions: Receipt Processing, Sweepstakes Management