Kraft Heinz launched a football-season promotion designed to bring fans together around gameday food while driving sales across participating Heinz, Kraft, Velveeta, and Classico products.
Consumers could register online www.kraftheinz.com/backtofootball to receive an entry into the sweepstakes, with the opportunity to earn additional entries by purchasing qualifying Kraft Heinz products and uploading their receipts. Participants were entered for a chance to win the grand prize: two tickets to the Big Game LXI and a $13,000 travel stipend, creating a total prize value of approximately $25,000.
The promotion tapped into football-season excitement with iconic food brands and a highly aspirational sports prize, generating engagement throughout the season while encouraging product purchase and participation.
Snipp Solutions: Sweepstakes Management, Receipt Processing