Sweepstakes Program to Drive Sales and In-Store Displays for Keurig Dr Pepper Van Houtte

KDP Canada - Van Houtte Magic Mug


Keurig Dr Pepper Van Houtte wanted to repeat their 3 years of success running the Van Houtte ‘Raise your Mug’ contest to drive sales, as well as tie back to key retailers to gain incremental displays in store. 

Snipp developed a bilingual purchase based sweepstakes program in English and French. Consumers who purchased qualifying Van Houtte products could upload their receipts on the Snipp built microsite raiseyourmug.ca and register for the program to earn a sweepstakes entry, for every qualifying product purchased on their receipt. 

Rewards included daily prizes of $500 grocery gift cards from the retailers at which consumers made their purchases. 

Snipp Solutions: Contests & Promotions, Receipt Processing