Sweepstakes Program to Drive Sales and In-Store Display for Keurig Dr Pepper Van Houtte 'Raise Your Mug'

KDP CA 365 _3 Van Houtte Raise Your Mug 2025 Sweepstakes

 

KDP Van Houtte was looking to Drive sales and engagement, gain incremental display instore by building on the success of previous Raise Your Mug Campaigns with a new spin around Raise Your Mug - dedicated to friends and family who raise us up.

Snipp developed a purchase based sweepstakes program where consumers who purchased participating Van Houtte products could go to the Snipp hosted microsite En: https://www.raiseyourmug.ca/ Fr: https://www.levezvotretasse.ca/ to register for the program and upload their receipts to earn a sweepstakes entry for every product purchased on their receipt! Consumers had a chance to a grand prize of a $10,000 travel prize package or a weekly $1,000 prize.

Snipp Solutions: Sweepstakes Management, Receipt Processing