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KDP Van Houtte was looking to Drive sales and engagement, gain incremental display instore by building on the success of previous Raise Your Mug Campaigns with a new spin around Raise Your Mug - dedicated to friends and family who raise us up.
Snipp developed a purchase based sweepstakes program where consumers who purchased participating Van Houtte products could go to the Snipp hosted microsite En: https://www.raiseyourmug.ca/ Fr: https://www.levezvotretasse.ca/ to register for the program and upload their receipts to earn a sweepstakes entry for every product purchased on their receipt! Consumers had a chance to a grand prize of a $10,000 travel prize package or a weekly $1,000 prize.
Snipp Solutions: Sweepstakes Management, Receipt Processing