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Sweepstakes Program to Drive Sales and Gaming Engagement for Kraft Heinz Lunchables
Kraft Heinz wanted drive awareness, engagement and incremental sales lift for Lunchables during the Q1 2026 back-to-school season. They partnered with Nintendo to launch a purchase-based sweepstakes.
Snipp powered the campaign leveraging our receipt processing platform and sweepstake management solution. The program incentivized purchases by offering one sweepstakes entry per product bought. Consumers who bought specially marked Lunchables enter for a chance to win a grand prize of a Nintendo SwitchTM 2 system + digital game download codes for Mario KartTM World, Donkey KongTM Bananza, or Pokémon LegendsTM: Z-A. Snipp provided the rules development of the program, receipt verification, fulfillment of rewards including the codes for surprise & delight.
Snipp Solutions: Receipt Processing, Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
