Conagra Canada launched The Summer of Soccer Contest to drive sales across its snacking portfolio during the FIFA World Cup.
Consumers could participate by purchasing qualifying Orville Redenbacher, POGO, or BOOM CHICKA POP products and uploading a valid receipt through the promotional website En: https://www.summerofsoccercontest.ca/ Fr: https://www.concoursdefootballestival.ca/ to receive sweepstakes entries. As part of registration, participants could select their preferred grocery delivery service including Uber Eats, Instacart or DoorDash. A mail‑in, no‑purchase entry option was also available, ensuring accessible participation. Each valid submission provided a chance to win one of fifty prizes of $200 to support game‑day grocery purchases, fulfilled as a gift card to their selected service, or as a $200 cheque if grocery delivery services were not available in their area.
Offered in both English and French, the promotion combined a purchase‑based entry path with an accessible no‑purchase option, aligning with a culturally relevant soccer theme.
Snipp Solutions: Receipt Processing, Sweepstakes Management