Kellanova wanted to leverage seasonal basketball fandom to boost customer engagement and drive Cheez-It sales during the 2026 basketball season.
Kellanova partnered with Snipp to deliver a high-energy, purchase-based sweepstakes experience using Snipp’s Receipt Validation Technology via API. Fans who purchased one or more qualifying Cheez-It products were invited to upload their receipts at https://www.courtside.cheezit.com/ for a chance to win $4,000 and a custom Cheez-It basketball jersey. The seamless receipt upload and validation process removed friction, boosted participation, and helped Cheez-It connect with fans at the moment of purchase—both on and off the court.
Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management