KDP wanted to to elevate the previous FeBREWary campaign, with a goal to drive high volume and conversion by engaging consumers with weekly prizes and a GRAND prize. To add to the excitement, KDP is also featuring their new coffee brands, Lavazza and Kicking Horse.
Leveraging the SnippWin platform, we developed a purchase based sweepstakes “BREWtiful Escape Contest" where consumers who purchased any participating brands could go to the Snipp hosted microsite English: https://brewtifulescapecontest.com/ French: https://concourscafescapade.com/ and upload their receipt to be entered for a chance to win one of three weekly prizes of $1,000, as well as entry into the grand prize to win a $10,000 Tropical Getaway! Snipp managed all backend components of the program including technology, data management, fraud mitigation, reporting, receipt validation, sweepstakes administration, and prize procurement & fulfillment.
Snipp Solutions: Receipt Processing, Sweepstakes Management