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Sweepstakes Program to Drive Sales Volume and Engagement for Keurig
KDP wanted to elevate their previous 2025 campaign to drive high volume and conversion featuring new coffee brands, Lavazza and Kicking Horse!
Leveraging our promotions platform, Snipp developed a purchase-based sweepstakes where consumers who purchased any participating Van Houtte®, Timothy’s®, McCafé®, Lavazza, Kicking Horse® Coffee K-Cup® pod product could go to the Snipp hosted microsite En: http://www.brewtifulescapecontest.com/ Fr: http://www.concourscafescapade.com/ and upload their receipt to be entered for a chance to win daily prizes of $500, as well as entry into the grand prize to win a $10,000 Tropical Getaway! Snipp managed all backend components of the program including technology, data management, fraud mitigation, reporting, receipt validation, sweepstakes administration, and prize procurement & fulfillment.
Snipp Solutions: Receipt Processing, Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
