WK Kellogg Co. launched the 'Fun In The Making Sweepstakes' to drive in-store sales and consumer engagement through a family-focused rewards experience.
Consumers who purchased qualifying Kellogg’s cereal products could register through the promotional website https://www.kelloggsfuninthemaking.com/ and upload a valid receipt to receive a sweepstakes entry. Participants were entered for a chance to win a $500 Shutterfly Gift Card and also received a free Shutterfly photo book simply for entering. A mail-in, no-purchase method of entry was also available.
The promotion centered on a family-memory-making theme, supported by a guaranteed reward and aspirational prize, encouraging participation while strengthening engagement with the Kellogg’s cereal portfolio.
Snipp Solutions: Sweepstakes Management, Receipt Processing