Kellanova launched a purchase‑based sweepstakes designed to drive sales of Club™ Crackers by pairing the brand with Butter Wines® and offering consumers the chance to win a premium wine‑country getaway.
Consumers could purchase participating Club™ Crackers products from any retailer and upload a valid receipt through the promotional website http://www.clubcrackers.com/butternapaweekend to earn sweepstakes entries. An alternate mail‑in, no‑purchase method of entry was also available.
The promotion combined a simple receipt-based entry experience with a highly aspirational prize and complementary brand partnership to encourage purchase while reinforcing Club™ Crackers' connection to elevated snacking occasions.
Snipp Solutions: Receipt Processing, Sweepstakes Management