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Sweepstakes Program to Drive Sales and Engagement for Kayou MY LITTLE PONY
Kayou wanted to support the new MY LITTLE PONY edition while increasing customer loyalty and driving high volume and conversion among their fans in USA.
Leveraging our promotions and image recognition platform, Snipp developed a purchase-based sweepstakes where the first 30lucky fans who pull, submit, and verify a top chase card from KAYOU MY LITTLE PONY- Friendship Eternal Cards- Moon Edition 2 qualify for the grand prize – an opportunity to collaborate with MY LITTLE PONY comic artist Andy Price to create a pony character inspired by the winner. The first 30 lucky entrants also have the option to receive free PSA grading for their rarest card. Snipp managed all backend components of the program including technology, data management, fraud mitigation, reporting, image validation, sweepstakes administration.
Snipp Solutions: Receipt Processing, Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
