Danone Canada celebrated the 40th anniversary of International Delight with a purchase-based sweepstakes designed to drive sales and consumer engagement.
Powered by Snipp’s Sweepstakes Administration Platform, the program allowed consumers who purchased participating products to upload their receipts at the program microsite English: https://celebrate40years.ca French: https://celebrons40ans.cato earn entries for a chance to win a share of $40,000 in prizes, including a $10,000 grand prize, $500 digital prepaid cards, and free product coupons. Snipp managed the promotion end-to-end, including concepting, technology, receipt validation, sweepstakes administration, prize procurement and fulfillment, and campaign insights.
Snipp Solutions: Receipt Processing, Sweepstakes Management