Kellanova launched a promotional sweepstakes designed to celebrate its partnership with EA SPORTS College Football 27 while driving engagement and sales among college football fans.
Consumers who purchase qualifying Cheez-It products at Sam's Club, registered through the promotional website https://www.cheezit.com/cheezitcfbsweeps , and uploaded a valid receipt could receive sweepstakes entries.
The program combined a simple receipt-based participation journey with the excitement of college football fandom, creating a compelling reason for consumers to engage with the brand throughout the football season.
Snipp Solutions: Sweepstakes Management, Receipt Processing