Mars Wrigley M&Ms was looking to strengthen their relationship with Walgreens and leverage their Lollapalooza partnership to drive consumer engagement.
Snipp developed a register to enter sweepstakes where consumers could go to the program microsite http://capturethecolorwithmms.com/ and complete their registration for chance to win 1 of 100 pairs of tickets to Lollapalooza! Snipp managed all backend aspects of the program including technology, sweepstakes administration, reporting, and prize fulfillment.
Snipp Solutions: Contests & Promotions, Sweepstakes Management