Mattel was looking to drive sales of their Barbie line of products at Walmart and increase in‑store POS presence.
The brand sought an engaging consumer promotion that would incentivize purchase while reinforcing Barbie’s retail visibility and driving shopper participation. Leveraging the Snipp Sweepstakes Administration platform, Snipp developed a purchase‑based sweepstakes where consumers who spent at least $20 on participating Barbie products at Walmart could visit a program microsite https://www.barbiesweeps.com/ to register and upload their receipts for a chance to win a $2,500 shopping spree or one of ten secondary $250 prizes. Snipp managed all backend components including microsite development, registration, receipt validation, data collection, sweepstakes administration, prize procurement & fulfillment, customer support, and real‑time analytics.
Snipp Solutions: Receipt Processing, Sweepstakes Management