Menu
Kraft Heinz Canada wanted to drive excitement and sales with Sobeys and Safeway shoppers, as well as to drive their CRM acquisition through consumer opt-ins. They also wanted to leverage their partnerships with Budweiser and the Toronto Blue Jays.
Snipp and SALT XC created a dynamic, cross-brand sweepstakes program where Sobeys & Safeway shoppers who purchased either a qualifying Heinz Ketchup 750 mL to 1 L OR a Budweiser non-alcoholic 6 or 10 pack could upload a photo of their receipt to https://heinzinclusiveweekend.ca/ to be entered into the sweepstakes. The more products purchased, the more sweepstakes entries shoppers received. 10 lucky shoppers won the Grand Prize of a Blue Jays weekend for them + 1 friend including tickets in the Budweiser box, flights and cash. Snipp sent retargeted emails to opted in shoppers throughout the promotion, directing them back to the sweepstakes site.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing