Sweepstakes Program to Drive Retail Specific Engagement and Sales for Kraft Heinz Canada

Kraft Heinz Holiday Recipe Upload Contest web


Kraft Heinz Canada wanted to drive sales at Walmart and generate excitement and engagement with shoppers during the holiday season.

Snipp created a Receipt Upload Sweepstakes promotion where shoppers could upload a photo of an original recipe at https://www.giftofdelicious.ca/ (English) and https://delicesencadeau.ca/ (French)for a chance to win. At the end of the campaign, Kraft Heinz judged all recipes and selected 30 winners, whose recipes were included in a digital cookbook. The customer with the best recipe received a $5,000 check while all other winners received a $250 Walmart eGift Card

Snipp Solutions : Receipt Processing, Sweepstakes Management