Nestlé Purina Canada launched a national sweepstakes to amplify a Zuke’s product sampling initiative and strengthen consumer engagement following trial.
Consumers who received a Zuke’s sample were directed via a QR code to a dedicated promotional microsite www.winzukesforayear.com, where they could register for a chance to win free Zuke’s for a year. The simple register-to-enter experience removed purchase barriers while creating a compelling incentive for consumers to engage with the brand after sampling.
Available in both English and French, the promotion featured a high-value pet reward with a streamlined digital registration experience, helping Zuke’s capture first-party consumer data and extend engagement beyond the initial product trial.
Snipp Solutions: Sweepstakes Management