Beam Suntory wanted to showcase a variety of their brands across categories and flavor profiles (off-premise) with the goals of driving purchase, gaining floorspace and enhanced consumer education.
Snipp created a sweepstakes where consumers from key states registered through age and state gated website https://www.summersweeps.beambrandspromotions.com/ for a chance to win. The program was available in both English and Spanish.
Snipp also managed the random sweepstakes draws, winner outreach and verification process, and rewards procurement & fulfillment.
Rewards Included: Big Green Egg grill and table for 5 winners.
Snipp Solutions: Snipp Contests & Promotions