Sweepstakes + Instant Win Program to Drive NHL Partnership Engagement for Danone Oikos

Danone 2024 Oikos Snack to Win Contest web


Danone was looking to develop an exciting promotion in partnership with the NHL to drive sales and promote their partnership. The Oikos "Snack to Win" campaign is one of Danone Canada's largest campaigns that they run every year and Snipp has been running since 2020. They wanted to do a fresh take and incorporate instant win prizes as part of the program.

Leveraging the Snipp promotions platform, we developed a purchase based sweepstakes where consumers who purchased any qualifying Danone products could upload their receipt at https://snacktowin.ca/ (English), https://lacollationgagnante.ca/ (French) for a chance to win $25,000 in total prizes, including a trip for 2 to the Stanley Cup finals in 2024. Consumers could instantly win prizes including NHL Shop Gift Cards, Pre-Paid Visas, and Danone Coupons.

Snipp managed all backend aspects of the campaign including platform development, receipt validation, instant win logic, sweepstakes admin, and prize procurement and fulfillment.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management