Jim Beam wanted to drive consumer engagement leveraging their NFL sports partnerships (Kansas City Chiefs and Dallas Cowboys) and wanted to reward their consumers with an engaging promotion.
Snipp created a register to enter sweepstakes program where consumers from specific states could register online to enter for a chance to win KC Chiefs http://jimbeamchiefssweeps.com/ (Nebraska, Kansas, Missouri) and Dallas Cowboy https://jimbeamcowboyssweeps.com/ (Oklahoma, Texas) football game tickets. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process.
Snipp Solutions: Sweepstakes Management