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Sweepstakes Program to Drive New Year Sales for Danone Activia
Activia was looking repeat their successful Activia Challenge campaign from 2025 and leverage the campaign to activate in retail to drive sales and conversion at key retail partners.
Leveraging Snipp’s receipt and promotions platforms, Snipp developed a purchase based sweepstakes where consumers who purchased qualifying Activia products could go to the program microsite English: https://www.guthealthchallenge.ca/ French: https://www.defisantedigestive.ca/ to upload their receipt and register to win. 30 winners could receive FREE Activia for a year provided in the form of 52 physical coupons. Snipp also deployed 3 engagement emails during the campaign after a consumer participated, sharing tips and tricks to improve their gut health.
Snipp Solutions: Receipt Processing, Sweepstakes Management
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
