GlaxoSmithKline Consumer Healthcare (GSK) wanted to drive awareness and trial of their new Advil Dual Action product as consumers were getting back to fun activities like dancing at festivals. They partnered with iHeartRadio for a music themed promotion, leveraging their partnership for media and prizing.
Partnering with Snipp was an easy way to bring the program to life quickly, leveraging Snipp’s turnkey promotion platform to activate and convert consumers both in-store and online. Using Snipp’s proprietary receipt validation technology, participants were able to earn a Sweeps entry with every Advil purchase.Consumers could simly submit their receipt by texting the keyword ADVIL to 811811, email to redeem@AdvilDualActionSweeps.com or online at https://www.advildualactionsweeps.com/
Snipp also provided full Sweepstakes administrative services including drawing winners for more than 2,500 iHeartRadio music-themed prizes, managing bonding and registration and an alternative means of entry to assure no purchase necessary guidelines are met.