McCafé wanted to create an exciting nationwide activation tied to the upcoming FIFA 2026 World Cup to drive sales, attract new customers, and deepen engagement across Canada.
The brand sought to motivate daily participation while offering high‑value prizing that would keep consumers returning throughout the promotional window.Snipp developed a dual-language (English & French) purchase‑based sweepstakes where consumers registered and uploaded qualifying receipts at En: https://www.thehomecupcontest.com/ Fr: https://www.concourslacoupealamaison.com/ to earn one entry per product purchased. All validated entries were included for a chance to win one of 63 daily prizes of $250 CAD digital prepaid cards and a grand prize of $10,000 CAD. Snipp managed receipt validation, fraud mitigation, entry limits, daily and grand prize administration, and end‑to‑end fulfillment for the program.
Snipp Solutions: Receipt Processing, Sweepstakes Management