Mott’s Clamato launched a national sweepstakes across Canada designed to connect the brand with music and festival season while driving engagement, trial, and incremental sales. The campaign delivered a dynamic experience that adapted by province, ensuring consumers were entered into the correct regional contest and prize draw.
Consumers could participate by registering on the promotional website En: https://www.clamatovipexperience.ca/ Fr: https://www.experiencevipclamato.ca/ for a chance to win, or by purchasing Mott’s Clamato Caesar and uploading a valid receipt. Based on the province where consumers entered from, participants were eligible to win a VIP festival experience to the Calgary Stampede, RBC Amphitheatre, or OSHEAGA, along with numerous secondary prizes.
Available in both English and French, the promotion balanced accessibility with purchase‑driven incentives, helping Mott’s Clamato engage new consumers, reward loyal fans, and drive sales during a key seasonal moment.
Snipp Solutions: Sweepstakes Management, Receipt Processing