Mondelez wanted to drive sales and gain incremental in-store display presence through a large-scale activation over the holidays.
Snipp developed a purchased based sweepstakes where consumers who purchased any qualifying Mondelez products could upload a photo of their receipt the program microsite En: https://holidayhostingcontest.ca/Fr: https://concoursrecevezengrand.ca/ to win one of 10 prizes of $500! Snipp managed all backend components of the program including microsite development, receipt validation, sweepstakes administration, prize procurement & fulfillment, customer service, and reporting.
Snipp Solutions: Sweepstakes Management, Receipt Processing