Suntory On the Rocks sought to drive engagement with the ready-to-drink beverage by leaning into easy holiday party hosting for consumers and offering a cash reward and party pack to "holiday hosts."
Snipp created a no purchase necessary sweepstakes program, where consumers could register online at an age-gated microsite https://www.otrsweeps.com/, for a chance to win 1 $500 Boarderie gift card and 2 $250 Instacart gift cards to host their holiday party. Snipp also managed the winner outreach and verification process.
Snipp Solutions: Sweepstakes Management