Sweepstakes Program to Drive Holiday Engagement and Acquisition for Nestle Purina

Nestle Purina Canada - Free Purina for a Year Sweepstakes


Nestle Purina was looking to drive email acquisition and engagement during the holiday season. They needed a partner that could manage the sweepstakes end to end, integrate into their site as well as their CRM.

Snipp developed a register to enter sweepstakes where consumers could register on a form via the clients site https://purina.ca/free-purina-for-a-year-contest (English), https://purina.ca/fr/free-purina-for-a-year-contest (French) for a chance to win one of three grand prizes of free Purina for a Year! Consumers could earn an additional sweeps entry for reviewing a Purina product. Snipp managed all backend components of the program including the promotional microsite, data collection, reporting and sweepstakes admin.

Snipp Solutions:  Sweepstakes Management, Receipt Processing