Sweepstakes Program to Drive Game Day Sales and Engagement for Kraft Heinz

Kraft Heinz wanted to drive sales and bring football fans together around great food and unforgettable experiences.

Snipp powered a purchase-based sweeps program where consumers who purchase specific Kraft Heinz products could upload their receipt at https://www.kraftheinz.com/winthegamedayspread for an entry into the sweepstakes to win a $25,000 Ultimate Football Experience to elevate their game day watching - hosting a watch party, a once-in-a-lifetime trip, or custom-crafting of their perfect football celebration. Ten additional entrants received $500 prepaid digital cards, turning everyday moments into memorable celebrations for more fans. Snipp validated receipts and procured prizing for this program.

Snipp Solutions:  Receipt Processing, Rewards