Jim Beam launched a football-season sweepstakes designed to keep fans engaged throughout the season with an event-driven prize experience.
Consumers could visit the age-gated promotional website https://hitthebeam.com, complete registration, and enter the sweepstakes for a chance to win football-themed prizes. Throughout the campaign, winners were selected when a qualifying football event, known as a "Doink", occurred, with weekly drawings tied directly to those moments. Non-winning entries remained eligible for future drawings, encouraging continued interest throughout the season.
The campaign used football fandom and a unique event-triggered winner selection mechanic to create an engaging season-long sweepstakes experience that stood apart from traditional register-to-enter promotions.
Snipp Solutions: Sweepstakes Management