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Dr Pepper was looking to engage university students and give back by providing an opportunity for Students across 10 Canadian universities to win $1,000 towards their tuition!
Snipp developed an image recognition sweepstakes where students across 10 Canadian universities could take a photo of a Dr Pepper can or bottle at their favorite campus location, upload it to the program microsite En: https://www.drpeppertuitionprogram.ca/, Fr: https://www.programmeboursesetudesdrpepper.ca/, and register for a chance to win one of three $1,000 tuition prizes, per university. Snipp managed all backend components of the program including technology, sweepstakes administration, reporting, customer support, and prize procurement & fulfillment.
Snipp Solutions: Sweepstakes Management, Image Processing