Sweepstakes Program to Engage University Students in Canada for Dr Pepper

KDP CA Dr Pepper Tuition Giveaway

 

Dr Pepper was looking to engage university students and give back by providing an opportunity for Students across 10 Canadian universities to win $1,000 towards their tuition!

Snipp developed an image recognition sweepstakes where students across 10 Canadian universities could take a photo of a Dr Pepper can or bottle at their favorite campus location, upload it to the program microsite En: https://www.drpeppertuitionprogram.ca/, Fr: https://www.programmeboursesetudesdrpepper.ca/, and register for a chance to win one of three $1,000 tuition prizes, per university​. Snipp managed all backend components of the program including technology, sweepstakes administration, reporting, customer support, and prize procurement & fulfillment.

Snipp Solutions: Sweepstakes Management, Image Processing