Suntory Global Spirits launched a sweepstakes inspired by Día de los Muertos, creating a culturally themed engagement experience centered around celebration, cocktails, and travel.
Consumers could visit the age-gated promotional website https://www.saludtoallsouls.com, select their favorite Día de los Muertos-inspired cocktail, and register for a chance to win a trip for two to Mexico City during the next Día de los Muertos celebration. The registration-based experience provided a low-friction path to participation while connecting consumers to the campaign theme.
The promotion drew on cultural relevance, cocktail-inspired engagement, and an aspirational travel prize to create excitement around the Hornitos brand while generating participation during the seasonal celebration period.
Snipp Solutions: Sweepstakes Management