Sweepstakes Program to Drive Consumer Engagement Leveraging Sports Partnerships for Jim Beam

Jim Beam SF Giants Sailing with Sergio 2025

 

Jim Beam wanted to drive consumer engagement leveraging their sports partnerships and wanted to reward their consumers with a repeat of their previous engaging promotion from 2024.

Snipp created a sweepstakes program where consumers from California could register online to enter for a chance to win a sailing experience for 2 with former San Francisco Giants pitcher, Sergio Romo on the Jim Beam Sailboat​. Snipp built a microsite https://www.jimbeamsailingwithsergio.com/ that was age and state gated. Snipp also managed the winner outreach and verification process.

Snipp Solutions: Sweepstakes Management