Hornitos wanted to build awareness around Cinco de Mayo and strengthen its association with tequila purchases during this key celebration period. To support this, Hornitos launched a national sweepstakes inviting consumers to engage with the brand through a simple registration experience.
Consumers could visit the age‑gated sweepstakes website http://www.camphornitos.com/ accessible directly or via QR code to complete a quick registration and select their favorite cocktail flavor ‘Team’ to receive one entry into the Camp Hornitos Sweepstakes. One lucky winner received a complete backyard makeover featuring a $2,000 home furnishing gift card, fire pit, speaker, s’mores kit, and a $25 grocery gift card.
The promotion provided an easy, low‑friction way for consumers to participate while reinforcing Hornitos’ seasonal relevance and brand connection to celebratory moments.
Snipp Solutions: Sweepstakes Management