Danone wanted to boost sales and engagement during the back-to-school season with a campaign themed “Win Back Mornings.”
Snipp developed a purchase-based sweepstakes where consumers who purchased 3 qualifying Danino and/or Oikos products could register and upload their receipt at the program microsite En https://www.winbackmornings.ca/, Fr https://www.regagnezvosmatins.ca/ for a chance to win a trip for 4 valued at $12,500, as well as 150 secondary prizes. Snipp managed all backend components of the program including technology, sweepstakes administration, prize procurement & fulfilment, customer support, and analytics.
Snipp Solutions: Sweepstakes Management, Receipt Processing