Sweepstakes Program to Drive Back to School Sales for Conagra

Conagra Canada Back To School Sweeps


Conagra Brands and The Mars Agency wanted to create an engaging national digital promotion in Canada during the Back-to-School timeframe with key objectives to drive awareness, sales, engagement, and secure additional retail display while encouraging parents and kids to pack lunches together. 

Snipp created a bilingual website in English and French where consumers could purchase any participating product and upload a photo of their receipt online at https://www.backtoschoolcontest.com/ to get an entry into the back-to-school themed sweepstakes.  

Snipp randomly selected one winner weekly, to receive a prize of a $100 Digital VISA Prepaid Card. At the end of the campaign, Snipp randomly selected one winner who received a $4,000 Digital VISA Prepaid Card. The school of the winner's choice also received a $1,000 check to help with supplies.  

Snipp Solutions: Contests & Promotions, Receipt Processing