Mondelez was looking to develop a scale activation to drive sales and awareness of their innovation products, as well as secure in-store displays at key retailers.
Snipp leveraged its receipt processing and sweepstakes platform to develop a purchase-based soccer ‘Summer Flavour Kick’ sweepstakes program for Mondelez. Consumers who purchased qualifying products from any retailer could submit their receipts and register via a dedicated microsite - English: https://soccerexperience.ca, Ontario: https://soccerexperience.ca/Ontario, French: https://experiencesoccer.ca for a chance to win 1 of 3 grand prizes of $10,000 cash, as well as 5 secondary prizes of a $1,000 retailer gift card of their choice.
Snipp Solutions: Sweepstakes Management, Receipt Processing